Vision
To become a continuously growing manufacturer of alternators, starters for the automotive, agricultural, construction machinery and marine industries, while developing innovative products to meet evolving market needs and expanding our presence in international markets.
Mission
To become a globally recognized brand by providing high-value-added, innovative, and reliable alternators and starter motors to our domestic and international customers, while meeting the expectations of all our stakeholders, creating employment opportunities, and reducing Turkey’s dependence on imports in this field.
Our principles
- Rewarding hard work and dedication
- Prioritizing human rights, health, and safety
- Environmental responsibility
- Supporting social responsibility initiatives
- Being customer-focused
- Transparency and professionalism
- Fostering collaboration and knowledge sharing
- Embracing a philosophy of continuous improvement and quality of life